Women in the Bike Industry Summit 2024

A two-day meet up to help create stronger community and connections between women working in or aspiring to work in the bike industry in Scotland.

I organised this event in partnership with adventurer and writer Vedangi Kulkarni, and Colena Cotter and Emily Stratton from Developing Mountain Biking in Scotland.

The event took place in Glentress, Scotland, on the 15th and 16th March 2024. Feedback was exceptional, and plans to repeat and expand the event are in development.

Get in touch if you’d like to find out more or support this event.

From sourcing and writing news stories and interviewing athletesmar to updating and optimising evergreen and e-commerce content and managing freelancers, as digital editor I was responsible for the digital output for Mountain Bike Rider. Part of Future Plc, it’s one of the longest-running mountain bike titles in the UK.

BBC Wildlife Magazine - Digital Strategist

BBC Wildlife Magazine and Discover Wildlife, it’s website, are part of Immediate Media Co. As Digital Strategist, my role is to plan an execute a shift from print-first to digital-first editorial strategy.

 

Red Bull

Working with the Red Bull Global team, I edit and refine content from a range of regional Red Bull sites, produce race reports, manage copy and images on the CMS and produce original content. My interview and subsequent article with freerider Vero Sandler is one example of the work I’ve produced.

Jane Goodall’s Roots & Shoots UK & UAE

Roots & Shoots, a youth environmental charity set up by conservationist and primatologist Dr Jane Goodall, is one of my long-standing and much-valued clients, I am passionate about the natural world and empowering young people to make a difference. I produce news articles, regular blog posts, advise on engagement strategies and manage several social media accounts.

Pedalabikeaway - Marketing Manager

Pedalabikeaway is the heart of the mountain biking community in the Forest of Dean. It’s a social hub, cafe, bike rental and coaching and guiding company that also works closely with Forestry England and volunteer groups such as the Dean Trail Volunteers.

T3.com

This hugely popular consumer product website has over 14 million regular visitors. I’ve produced news articles, reviews, product group tests and sponsored content covering brands such as Canyon, Liv Cycling, Salomon, Merrel and more.

Trek UK blog

I absolutely love talking to people and sharing their stories, so working on the Trek UK blog is a project I thrive on. My work includes developing and executing a content strategy in tandem with the needs of the brand, highlighting the people behind the brand: the athletes, the ambassadors, the customers, the staff and the projects Trek supports in the UK. I’ve written about diversity in cycling, enduring challenges and environmental protection, subjects close to my heart.